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January 21, 2019

Headlines are the front door to your content. Without them, the rest of your words might as well not exist.

 
That’s a lot of pressure to put on a few short words, especially when you take into account the each of us is exposed to 10,000 brand messages a day.


Our job is...

October 22, 2018

Can you spell? Are you a grammar expert? Do you know AP, APA and CMS rules?

These used to be the top skills required for editors. But not any longer. As the channels change for content, so do the skills editors need.

To capture the attention of an increasingly sophistica...

October 6, 2018

I served a huge dinner yesterday – and no one showed up.

I spent hours planning the menu, buying ingredients, cooking a feast of asparagus and beets, and setting the table for dinner at 3 p.m. on Wednesday.

So why wasn’t my table filled with hungry guests?

Because I...

July 17, 2018

The #1 mistake we make in communications is telling the story we want to tell instead of the story our audience wants or needs to hear.


That’s where content strategy comes in. 


A good strategy will help ensure you provide trustworthy, engaging and useful information th...

Could management really be that simple? Instead of BIG performance reviews and evaluations that go on for pages, what if you just sat down with an employee and told them three things:

1. Stop doing this ...

2. Continue doing this ...

3. Start doing this ...

One of the top...

February 24, 2015

I was asked to talk to college students about how digital media is changing journalism at last week's Illinois College Press Association conference in Chicago.

I might have been easier to address how it it not changing -- though I'm not sure I can think of a single aspe...

September 5, 2014

Second in a series on social media strategic planning

Last week, I wrote about coming up with a strategic plan for social media instead of just posting like crazy on every platform. Unless you are one of the few with unlimited time and resources, it's critical that you'...

July 22, 2014

 "It is never too late to be what you might have been." -- George Eliot

We should be constantly evolving throughout our careers. Your "style" as a recent college grad likely will be different from your style 30 years later.

Throughout your career, you'll likely step into...

My first three posts of things I'm losing sleep over were fairly complicated and filled with gray issues:

1. Math, numbers, digits

2. Privacy and fairness in crime, tragedy stories, reader comments

3. Plagiarism and fabrication

Up next is something a bit more black and whi...

So far, I've told you I'm losing sleep over math and privacy and fairness.

Neither of those are simple issues. And neither is the next one, but it's easier for me to handle because it's just so flat-out wrong.

No. 3: Plagiarism and fabrication I worry that...

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How you can write headlines that connect

January 21, 2019

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