How you can write headlines that connect
Headlines are the front door to your content. Without them, the rest of your words might as well not exist. That’s a lot of pressure to...
3 non-editing skills you need to excel as an editor
Can you spell? Are you a grammar expert? Do you know AP, APA and CMS rules? These used to be the top skills required for editors. But not...
The second biggest content strategy mistake
I served a huge dinner yesterday – and no one showed up. I spent hours planning the menu, buying ingredients, cooking a feast of...
Are you making this content strategy mistake?
The #1 mistake we make in communications is telling the story we want to tell instead of the story our audience wants or needs to hear....
Who has a great website? Umm ... well ...
Who has a great website? Someone asked me that yesterday, and, much to my surprise, my brain did a huge belly flop. And that's been...
Do news publishers stand a chance of winning the content war?
Facebook is opening Instant Articles to any publisher of any size. Apple is opening Apple News to any publisher of any size. Google has...
5 ways to increase your social media credibility
Trust and credibility are critical. No ethical editor would purposely publish errors or bad info. This is a no-brainer, right? What about...
The groan heard 'round the world: Facebook changes feed again
Facebook announced this week that it's now going to use "qualitative feedback" to determine what stories appear in your feed. I'm torn on...
Did you change your Facebook photo?
More than 26 million people changed their Facebook profile photo after the Supreme Court's gay marriage decision. Were you one of them?...
Managing in 3 words: Stop, continue, start
Could management really be that simple? Instead of BIG performance reviews and evaluations that go on for pages, what if you just sat...
