January 21, 2019
Teresa M. Schmedding
Headlines are the front door to your content. Without them, the rest of your words might as well not exist.
That’s a lot of pressure to put on a few short words, especially when you take into account the each of us is exposed to 10,000 brand messages a day.
Our job is...
October 22, 2018
Can you spell? Are you a grammar expert? Do you know AP, APA and CMS rules?
These used to be the top skills required for editors. But not any longer. As the channels change for content, so do the skills editors need.
To capture the attention of an increasingly sophistica...
October 6, 2018
I served a huge dinner yesterday – and no one showed up.
I spent hours planning the menu, buying ingredients, cooking a feast of asparagus and beets, and setting the table for dinner at 3 p.m. on Wednesday.
So why wasn’t my table filled with hungry guests?
July 17, 2018
The #1 mistake we make in communications is telling the story we want to tell instead of the story our audience wants or needs to hear.
That’s where content strategy comes in.
A good strategy will help ensure you provide trustworthy, engaging and useful information th...
April 9, 2016
Who has a great website? Someone asked me that yesterday, and, much to my surprise, my brain did a huge belly flop.
And that's been bothering me. As a digital editor, I should have a visual image in my head of what an outstanding website looks like and be able to rattle...
March 16, 2016
Facebook is opening Instant Articles to any publisher of any size.
Apple is opening Apple News to any publisher of any size.
Google has rolled out Accelerated Mobile Pages (AMP) for all publishers.
What do these three have in common? They all keep content consumers in...
February 29, 2016
Trust and credibility are critical. No ethical editor would purposely publish errors or bad info. This is a no-brainer, right?
What about when it comes to social media?
It's the place we most often encounter our consumers. Is it the place we invest the most tim...
February 4, 2016
Facebook announced this week that it's now going to use "qualitative feedback" to determine what stories appear in your feed.
I'm torn on this .... There's the personal FB user in me that's honked off. There's the content FB user in me that's even more honked off. Th...
August 10, 2015
More than 26 million people changed their Facebook profile photo after the Supreme Court's gay marriage decision. Were you one of them?
If you work for a journalism organization, you shouldn't have.
Adding the rainbow overlay may seem like a fun or innocent thing to do...
June 2, 2015
Could management really be that simple? Instead of BIG performance reviews and evaluations that go on for pages, what if you just sat down with an employee and told them three things:
1. Stop doing this ...
2. Continue doing this ...
3. Start doing this ...
One of the top...
Older Posts >
The second biggest content strategy mistake
Is that image real? Digital verification is critical
April 2, 2014
How you can write headlines that connect