Content Strategy Manager
Wipfli LLP 2019-present
Plan and execute content strategy for Wipfli LLP, overseeing external marketing, content marketing, internal communications, research, client communications and community relations communication teams. Work with all business units to align brand strategy and firm goals with content on all channels. Develop and use personas and buyer journeys to targeted growth areas. Maintain project plans and workflows throughout the content-development process, and integrate them within the editorial and communications calendars to establish organized, reasonable and efficient timelines. Inform and train partners and associates on brand best practices and guidelines to ensure complete consistency across all pieces
Rotary International 2016-2019
Plan and execute digital strategy for rotary.org. Work with all business units to align brand strategy and best digital practices on informational and editorial pages. Oversee the editorial team on writing and producing narrative features for our website and external media placement. Ensure website, which is published in 8 languages, reflects our global audience. Increase membership and donations for Rotary, which has 1.2 million members.
ACES: The Society for Editing 2010-18
Oversee the operation of the ACES: The Society for Editing, a non-profit organization. Direct the 15-member board on strategic planning, new business development, conference/training planning, partnerships, fund-raising and board operation. Serve as the voice of ACES on national editing issues.
ACES: The Society for Editing 2018-present
Develop and implement strategy for online and in-person training for ACES: The Society for Editing, a non-profit organization.
Trainer, consultant, speaker
I have provided training sessions around the world on innovation, project management, digital editing, digital analytics, strategic planning, social media, marketing, leadership, editing and ethics, among other things. I created a self-directed digital analytics course for the Poynter Institute, in addition to conducting webinars and developing certificate programs. I served as a consultant for companies on social media, SEO and digital communications. I have built websites for small businesses and provided digital reputation management services.
Deputy Managing Editor/Digital Operations
Daily Herald Media Group, 2012-16
Plan and execute digital strategy for Daily Herald Media Group. Work with all departments on ongoing corporate initiatives, develop digital, social media and market strategies; ensure staff is informed, engaged and trained on all initiatives. Serve as the chief leader on all content management, emerging technologies, analytics and production issues.
Assistant Managing Editor/Content
Daily Herald Media Group, 2010-12
Oversee quality control and content production on all platforms, develop and implement strategic plans for digital iniatives. Manage day-to-day website operations and over see copy desks.
Senior News Editor
Paddock Publications 2005-10
Oversee copy desks and page 1 package planning, editing and design. Serve as trainer in the newsroom. Serve as liaison to Refljos, Latino sister publication. Serve on newsroom technology and CMS implementation/training team. Manage Beep alt weekly.
Paddock Publications 1999-2005
Oversee copy desks, serve as newsroom chief at night. Design, edit and produce page 1. Oversee production of all pages.
Assistant News Editor
Paddock Publications 1995-99
Supervise police reporters at night, direct breaking news coverage, oversee design and pagination of pages inside Section 1. Serve as backup to news editor.
Paddock Publications 1989-95
Edit copy and design pages on various sections at of the Daily Herald.