The second biggest content strategy mistake
I served a huge dinner yesterday – and no one showed up. I spent hours planning the menu, buying ingredients, cooking a feast of...
Apply your skeptical editing skills to digital analytics
In a series of earlier blogs, I encouraged editors to be strategic about social media. What does success look like? What is your goal?...
Don't confuse clicks, shares with reading
There's an excellent article out on Time in which Chartbeat's CEO tells us how we're wrong about what we think we know, And he's right....
