How you can write headlines that connect
Headlines are the front door to your content. Without them, the rest of your words might as well not exist. That’s a lot of pressure to...
3 non-editing skills you need to excel as an editor
Can you spell? Are you a grammar expert? Do you know AP, APA and CMS rules? These used to be the top skills required for editors. But not...
The second biggest content strategy mistake
I served a huge dinner yesterday – and no one showed up. I spent hours planning the menu, buying ingredients, cooking a feast of...
Who has a great website? Umm ... well ...
Who has a great website? Someone asked me that yesterday, and, much to my surprise, my brain did a huge belly flop. And that's been...
Do news publishers stand a chance of winning the content war?
Facebook is opening Instant Articles to any publisher of any size. Apple is opening Apple News to any publisher of any size. Google has...
What's changing in the digital media landscape?
I was asked to talk to college students about how digital media is changing journalism at last week's Illinois College Press Association...
Being strategic about social media (Part II): Facebook
Second in a series on social media strategic planning Last week, I wrote about coming up with a strategic plan for social media instead...
Great info graphic comparing social media use
Here's a great info graphic that sums up who's using what social media platform and how. Interesting to see that Twitter is steadily...
Apply your skeptical editing skills to digital analytics
In a series of earlier blogs, I encouraged editors to be strategic about social media. What does success look like? What is your goal?...
Is that image real? Digital verification is critical
Did you see the email circulating about amazing icebergs on Lake Michigan this winter? The subject line is "This is Lake Michigan this...
