How you can write headlines that connect
Headlines are the front door to your content. Without them, the rest of your words might as well not exist. That’s a lot of pressure to...
3 non-editing skills you need to excel as an editor
Can you spell? Are you a grammar expert? Do you know AP, APA and CMS rules? These used to be the top skills required for editors. But not...
The second biggest content strategy mistake
I served a huge dinner yesterday – and no one showed up. I spent hours planning the menu, buying ingredients, cooking a feast of...
Who has a great website? Umm ... well ...
Who has a great website? Someone asked me that yesterday, and, much to my surprise, my brain did a huge belly flop. And that's been...
Do news publishers stand a chance of winning the content war?
Facebook is opening Instant Articles to any publisher of any size. Apple is opening Apple News to any publisher of any size. Google has...
What's changing in the digital media landscape?
I was asked to talk to college students about how digital media is changing journalism at last week's Illinois College Press Association...