Apply your skeptical editing skills to digital analytics
In a series of earlier blogs, I encouraged editors to be strategic about social media. What does success look like? What is your goal?...
Is that image real? Digital verification is critical
Did you see the email circulating about amazing icebergs on Lake Michigan this winter? The subject line is "This is Lake Michigan this...
Don't confuse clicks, shares with reading
There's an excellent article out on Time in which Chartbeat's CEO tells us how we're wrong about what we think we know, And he's right....
Being Strategic About Social Media Part IV: Google+
Google+ ... is anyone on it besides Google people? The answer is yes. And it's an interesting demographic you might not find elsewhere....
Being Strategic about Social Media (Part III): Twitter
So far, I've touched on why it's important to be strategic about social media and how to be strategic using Facebook. Up next: Twitter....
Being strategic about social media: Part I
First in a series on social media strategic planning What would you tell a batch of summer college interns about social media? I recently...
